Areaware

Areaware is a New York–based design company founded in 2005 by Noel Wiggins and Lisa Yashon. Conceived as a “publisher of design,” the company collaborates with independent designers to develop, manufacture, and distribute a wide range of objects for home, work, and play. Its model allows designers to retain authorship while Areaware oversees production, marketing, and retail, resulting in a broad catalog that balances conceptual thinking with everyday usability. Known for its playful, accessible approach, Areaware produces furniture, toys, lighting, and home accessories that emphasize creativity, humor, and emotional connection. Alongside its collaborations, the company also maintains an in-house design practice, with internal teams developing original products that apply the same philosophy of transforming familiar objects through thoughtful form and a sense of play. Over two decades, Areaware has become an influential platform for both emerging and established designers.